Online Kissan Store

Kissans story of pioneering innovation began with the launch of new formats of food, such as canned fruits and vegetables, baked beans, and the like. From there onwards, the journey has been focusing primarily on enabling small farmers to produce quality sourced ingredients. At Kissan, They keep the farmer's interest in mind along every step of the way. In 2019, 76% of Tomatoes used in Kissan ketchup were from sustainable sources. The Public-Private Partnership (PPP) project, which began in 2012 between HUL and Maharashtra Government for sustainable sourcing of Tomatoes, became self-sustaining in 2015.

HUL continued its practice of giving a buy-back guarantee of produce to farmers. HUL provides vital support by imparting farmers with knowledge and expertise in sustainable agriculture practices for Tomato cultivation. This includes the latest agricultural techniques, irrigation practices, and the recommendation of the right type of seeds. In one such practice, a new Tomato varietal developed was employed by farmers which takes lesser time (90 days) to harvest versus traditional varieties (150 to 180 days).